Digital Marketing for Roofing Companies | Dominate Your Local Market | United Marketing
🏠 For Roofing Companies

High-Ticket Roofing Jobs
On Demand, Year-Round

Roofing is one of the highest-ticket home services — and that makes every lead worth pursuing hard. We build digital campaigns that generate replacement, repair, and storm-damage leads in your local market before your competitors get there.

$12K+
Avg Tracked Job Value
-55%
Cost Per Roof Lead
More Estimate Requests
30 Days
To First Results

The Challenges Every
Roofer Faces

Storm chasers flood your market, homeowners only get a roof once every 20 years, and your competitors are throwing money at ads. Here's how we help.

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Inconsistent Lead Flow

You either have too much work after a storm or nothing on the calendar. We build evergreen campaigns that generate steady replacement and repair leads regardless of the weather.

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Storm Chasers Stealing Jobs

Out-of-town storm chasers swoop in with aggressive canvassing. We make sure your name is the one homeowners search online when they're looking for a trusted local roofer.

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Low Online Visibility

When a homeowner searches "roof replacement" or "storm damage repair," you need to be at the top. Right now, are you? We make sure the answer is yes.

Roofing Marketing Built
for High-Ticket Results

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Google Ads for Replacement & Repair Leads

Capture homeowners actively searching "roof replacement," "roof leak repair," and "roofing company near me" — the highest-intent buyers in your market.

Rapid Storm-Response Campaigns

We build rapid-deploy Facebook and Google campaigns you can activate within hours of a storm event — so you're generating leads while competitors are still asleep.

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Neighborhood Canvassing via Facebook

After completing a job, we run hyper-targeted Facebook ads to homeowners within 0.5 miles — "We just re-roofed your neighbor's home" campaigns convert at exceptionally high rates.

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Lead-to-Revenue Tracking

Connect every lead to a booked job and revenue figure. Know your exact cost-per-job so you can scale the campaigns that make money and cut the ones that don't.

Dominating Your Roofing
Market in 4 Steps

1

Competitor Audit

We analyze who's advertising in your market, what keywords they target, and where the opportunities are to outmaneuver them.

2

Campaign Build

We create campaigns for roof replacement, repair, storm response, and insurance claims — each with messaging tailored to that specific buyer.

3

Launch & Track

Campaigns go live. Every call and form submission is tracked back to the ad. You'll know the exact ROI from day one.

4

Scale Winners

We double down on the campaigns generating the best leads and lowest cost-per-job, maximizing your growth every month.

Roofers Who Chose United Marketing

"Within 2 weeks of launching our Google Ads we had 34 estimate requests. Our close rate is 40% and average job is $14,000. The ROI in the first 60 days was over 900%."

BT
Brett T.
Owner, Summit Roofing Co.
🏠 34 estimates in 2 weeks — 900%+ ROI

"The storm response campaign they built for us is incredible. Last hail event we activated it and had 60+ leads in 48 hours. My crews were booked solid for 3 months straight."

CG
Carlos G.
Owner, Apex Roofing Solutions
⚡ 60+ storm leads in 48 hours

"I was spending $3,000/month on door-to-door canvassers with hit-or-miss results. United Marketing's neighborhood targeting Facebook ads cost half as much and produce twice the leads."

WH
Walter H.
Owner, Heritage Roofing Group
📍 2× leads at half the canvassing cost

Roofing Marketing Questions Answered

Both work, for different reasons. Google captures active searchers who need a roof now. Facebook lets you proactively reach homeowners in storm-affected neighborhoods or those whose roofs are aging. The best strategy uses both together.
Yes. We build campaigns specifically targeting homeowners with storm damage who are looking to file insurance claims. These are among the highest-value roofing leads because the insurance company pays for the job.
For clients on our ongoing management plan, we can activate a pre-built storm-response campaign within 2–4 hours of a significant weather event. We also monitor weather patterns and can proactively prepare campaigns before storms hit.
We recommend $2,500–$5,000/month in ad spend for Google Ads in most markets. Given that roofing jobs average $10,000–$20,000, even two additional jobs per month makes the investment extremely worthwhile. We'll build a market-specific projection for you during the free audit.
No — we work with owner-operators running 2–3 crews all the way up to multi-location companies. In fact, smaller companies often see the biggest percentage ROI because the market opportunity hasn't been fully exploited yet.
🏠 Free Audit for Roofers

Ready to Dominate Your Local
Roofing Market?

Book a free, no-obligation roofing marketing audit. We'll show you exactly where your competitors are winning online and how to outrank and out-advertise them.

✅ No contracts✅ Storm-ready campaigns✅ Free audit