Digital Marketing for Pest Control Companies | More Contracts, More Revenue | United Marketing
🐛 For Pest Control Companies

More Recurring Contracts.
Predictable Revenue. Every Month.

Pest control is the perfect recurring revenue business — if you have the right marketing engine. We help pest control companies grow their contract base, dominate local search, and generate new customer calls on autopilot.

More Service Contracts
-49%
Cost Per New Customer
$800+
Avg Annual Contract Value
Year-Round
Consistent Lead Flow

The Pest Control Owner's
Biggest Marketing Challenges

🏢

Competing With Orkin & Terminix

National chains have massive marketing budgets and brand recognition. We use hyper-local targeting to make your local expertise a competitive advantage — and put you in front of neighbors who prefer local businesses.

📱

Over-Relying on Referrals

Referrals are unpredictable. When a homeowner finds a bug problem, they Google it — and if you're not at the top of the results, a competitor gets that call. We fix that.

📉

Seasonal Revenue Drops

Pest activity slows in winter and so do your sign-ups. We create year-round campaigns promoting preventive treatments and annual contracts that keep revenue stable no matter the season.

Pest Control Marketing
That Builds Recurring Revenue

🔍
Google Ads for Emergency & Routine Service

Capture homeowners searching "exterminator near me," "ant infestation," "termite inspection," and more — people who need help right now and are ready to book.

📘
Facebook Campaigns for Annual Contracts

Proactively reach homeowners with preventive treatment plans and annual contract offers before they have an infestation — locking in recurring revenue before your competitors even get a shot.

🏘️
New Mover Targeting

New homeowners need pest inspections and treatment. We target people who recently moved into your area — they have no established exterminator relationship and are highly likely to sign annual contracts.

🤝
Real Estate Agent Referral Campaigns

We run campaigns targeting local real estate agents for termite inspection referrals — a high-volume, low-competition lead source most pest control companies completely ignore.

Growing Your Pest Control
Contract Base in 4 Steps

1

Market Audit

We map your local competitors, analyze Google search volume, and find the fastest path to new contracts in your area.

2

Campaign Strategy

We design campaigns for emergency calls, annual contracts, termite inspections, and new mover targeting separately.

3

Launch in 7 Days

Everything goes live fast. Call tracking is set up. You start getting leads while we monitor and optimize daily.

4

Scale & Retain

We grow your contract base month over month and help you retain customers with re-engagement email campaigns.

Pest Control Companies We've Grown

"We added 180 new annual contracts in 6 months. Each contract is worth $720/year — that's $130K in recurring revenue we didn't have before. This has completely transformed our business."

DK
Derek K.
Owner, Guardian Pest Solutions
📋 180 new annual contracts — $130K recurring revenue

"The new mover targeting was a brilliant idea. We get first-call advantage with every new homeowner in our area. Our contract conversion rate from those leads is over 60%."

LP
Lisa P.
Owner, ProShield Exterminators
🏠 60%+ conversion from new mover leads

"Google Ads was our #1 channel within 60 days. Cost per new customer is $38. When that customer signs an annual contract worth $840, the math is obvious. I wish I'd started sooner."

BF
Brian F.
Owner, FastAct Pest Control
💰 $38 cost per customer — $840 annual contract value

Pest Control Marketing Questions Answered

By going hyper-local. National chains can't compete with a trusted local brand in a specific neighborhood. We target your exact service area and use messaging that emphasizes your local expertise, response time, and community ties — things national chains can't match.
On Google Ads, emergency searches like "ants in kitchen," "roach problem," and "bed bug treatment" convert extremely well. On Facebook, annual protection plans, free inspections, and new homeowner specials work best. We run both types for maximum coverage.
Yes — growing recurring contracts is one of our specialties for pest control clients. We build campaigns that lead with a compelling first-visit offer (discounted initial treatment, free inspection) and then use email automation to convert one-time customers into quarterly subscribers.
Most pest control companies do well starting with $1,000–$2,000/month in Google Ads. Given that a single recurring annual contract is worth $600–$1,000/year, even 2–3 new contracts per month generates a strong return. We'll project your specific market ROI during the free audit.
We fully manage everything. That includes daily bid adjustments, ad copy testing, negative keyword management, audience refinement, landing page optimization, and weekly performance reviews. We're an extension of your team, not a set-it-and-forget-it service.
🐛 Free Audit for Pest Control Companies

Ready to Build Predictable,
Recurring Revenue in Your Business?

Book a free pest control marketing audit. We'll show you how many new contracts your market can generate and what it costs to get them.

✅ No contracts✅ Results in 30 days✅ Free audit