Digital Marketing for HVAC Companies | Fill Your Calendar Year-Round | United Marketing
❄️🔥 For HVAC Companies

Fill Your HVAC Calendar
Every Month of the Year

Stop riding the seasonal rollercoaster. We build Google and Facebook ad campaigns that generate HVAC service calls, maintenance agreements, and installation leads in every season — not just July and January.

More Install Leads
-48%
Cost Per Service Call
Year-Round
Steady Lead Flow
$800+
Avg Job Value Tracked

The HVAC Owner's
Marketing Headaches

You're great at heating and cooling — but getting customers to find you before calling someone else is a different skill set entirely.

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Brutal Seasonal Swings

Phones ring off the hook in summer and winter, then go silent in spring and fall. We build campaigns that generate maintenance and inspection leads to bridge the gaps.

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Competing With National Chains

Big brands like ARS and One Hour dominate search results with massive ad budgets. We use hyper-local targeting to outmaneuver them in your specific market.

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Not Enough Service Agreements

Service agreements are your most predictable revenue. We run dedicated campaigns to grow your maintenance contract base and add recurring income to your business.

HVAC Marketing That
Works in Every Season

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Google Search Ads for Emergency & Install Jobs

Capture homeowners searching "AC repair near me," "furnace replacement," and "HVAC company" at the exact moment they need help — highest intent leads available.

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Facebook Campaigns for Service Agreements

Proactively reach homeowners with seasonal tune-up offers, free inspections, and service agreement promotions before they need emergency repairs.

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New Homeowner Targeting

Target homeowners who recently moved in — they need HVAC services and haven't formed a brand preference yet. We get you in front of them first.

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Revenue-Based Reporting

Track cost-per-call, cost-per-install-lead, service agreement sign-ups, and actual job revenue attributed back to every campaign.

Your HVAC Marketing
Launch Roadmap

1

Market Audit

We analyze your local competitors, search volume, and current online presence to build a data-backed strategy.

2

Campaign Strategy

We map out campaigns for emergency service, installations, and service agreements — each with different targeting and messaging.

3

Launch in 7 Days

Ads go live quickly. We handle all the setup — keywords, creative, landing pages, call tracking. You just answer the calls.

4

Scale Year-Round

We shift campaign focus with the seasons — AC in summer, heating in fall, maintenance agreements in spring and fall.

HVAC Companies We've Scaled

"Last spring used to be our dead season. This year United Marketing ran a Facebook campaign for AC tune-ups and we booked 47 appointments in 3 weeks. Spring is now one of our best months."

DM
Dave M.
Owner, Comfort Air HVAC
❄️ 47 tune-up bookings in one spring campaign

"We grew our service agreement base from 180 to 620 contracts in 8 months. That recurring revenue completely changed our business — we can now forecast and hire with confidence."

SL
Sandra L.
Owner, ProTemp Heating & Cooling
📋 180 → 620 service agreements in 8 months

"Our Google Ads cost per install lead went from $280 to $74 after United Marketing rebuilt our campaigns. That's a game changer when the average install job is $8,000."

PK
Paul K.
Owner, K&K Climate Control
💰 Cost per install lead: $280 → $74

HVAC Marketing Questions Answered

Google Ads is #1 for emergency service calls and installation leads because it captures people actively searching. Facebook Ads work extremely well for proactive campaigns like maintenance specials and service agreements. We typically recommend running both.
We shift strategy seasonally. In spring and fall we run proactive campaigns targeting maintenance tune-ups, service agreement sign-ups, and system assessments. These keep your calendar full and generate recurring revenue that makes your business more stable.
Absolutely — this is one of our most requested HVAC campaigns. We target homeowners in your service area with compelling service agreement offers using Facebook and Instagram. We also build retargeting campaigns to follow up with past customers and convert them to annual contracts.
Our management fees start at $997/month. We recommend a Google Ads budget of $2,000–$4,000/month for a typical single-market HVAC company. The average HVAC install job value makes the ROI clear — even one additional install per month covers the investment many times over.
Yes. We've run campaigns for heating and cooling contractors across multiple U.S. markets. We understand the seasonality, the high-ticket nature of installation jobs, and the importance of service agreement revenue — and we build our campaigns around those realities.
❄️🔥 Free Audit for HVAC Companies

Ready to Stop the Seasonal Rollercoaster
and Grow Year-Round?

Book a free HVAC marketing audit. We'll identify your biggest growth opportunities and show you exactly how to fill your calendar — every single month.

✅ No contracts✅ Results in 30 days✅ Free audit